Due to changes in market conditions, long-term market issues, and market demand, the mobile telecommunications services business confronts a high level of instability. As a result, marketers must consider the preferences of their clients. With these concerns in mind, the purpose of this research is to see how the characteristics connected with the mobile communication services business are presented to the salesperson's performance and how this affects the sales staff. The study included both primary and secondary data sources. We employed a structured questionnaire in this study, with 1 indicating strongly disagree and 5 indicating strongly agree. The data was examined using both inferential and descriptive statistical approaches. In Bangladesh, where the features of mobile service providers are clearly documented, speculative data was employed on aspects that impact salespeople's performance. Structural Equation Modeling was used to find out impact factors those were related to performance of sales peoples. Using a convenient sampling approach, data was acquired from active salespeople. Only two criteria, motivation and organizational involvement, have substantial effect factors in predicting salespeople's success in mobile telecommunications in Bangladesh, according to this study. As a result, the leaders of different firms should take more initiative to enhance their performance, as this would benefit both salespeople and their companies.
Keywords: Bangladesh, Salespeople Performance, Organizational Engagement, Motivation, Job Satisfaction, and Compensation.
31-Aug-2024
