In the era of Global village, Digital Marketing is an all-embracing term. Digital Marketing makes the marketing process more practical than theoretical one. We can treat traditional marketing as mass marketing process or direct marketing process where targeted customers are anonymous whereas digital marketing as a versatile marketing process where One-to-One and mass marketing process can be applied together where desired customers are defined. The growth of Information and Communication Technology in Bangladesh is manifest. The availability of internet connection and also the development of ICT removes the barrier of the communication, trade and commerce hence the overall business activities and it starts to give the importance of time by the proper utilization. In the present study, the use of two words has been widely used; one is a modifier which is Digital & another is a prefix “E”. By using of modifier digital we found Digital Marketing, Digital Book, Digital Billboard, on the other hand we found the use of prefix E as EBusiness, E-commerce, E-marketing, E-market, Emoney, E-payment, E-service, E-governance, E-information, E-mail, E-recruitment, E-health etc. All ideas are related to the digital means. This study endeavors to show how modern business can be benefited from the advantages of digital marketing and how it can overcome the challenges. The paper attempts to theoretically conceptualize the digital marketing in Bangladesh.
Keywords: Digital Marketing, Traditional Marketing, Global village, Mass marketing, ICT.
31-Aug-2024
