This study has been conducted to explore the relevant factors that are highly considered by the visitors visiting Rangpur Central Zoo, which is the most amusing and famous place in Rangpur city. This paper aims to know the key factors that influence the visitors to visit the Rangpur Zoo. This is an empirical study where 150 samples are used. In this study there are 43 individual factors which are used to collect the primary data. The main outcome of the analysis presents under the total number of thirteen (13) explanatory factors. For the data analysis, SPSS (version 20.0) is used here. The major findings of this study show that safety & security and pricing factors of tourist destination are the most important issues for choosing the destination. The immediate ones are transportation & communication and destination location of the zoo for selecting the tourist destination. Besides, attritional & educational factors as well as the availability of foods and beverage at the zoo are very important considerable factors. All the marketing decisions should be designed on the basis of the interest of the target visitors. Moreover, the discovery suggests that this study is to support the concern authorities for making suitable plan with proper implementation to attract the new target segment and meet the demand of them perfectly. The guidelines of this paper will also help to enrich a suitable marketing strategy to ensure the sustainable development of the Zoo as well as it will be very helpful to the policy maker to conduct long term profitable business. Overall, it can be said that the application of the outcomes of the study is able to increase the tourist satisfaction towards the Rangpur central zoo.
Key words: Factors, Visitors, Tourism, Zoo, Rangpur
31-Aug-2024
